Websites, blogs and social networks such as Facebook, Twitter and YouTube provide powerful ways to reach more people than with any other of the major PR tools. In addition, the web is an increasingly important PR channel. Indeed, the web is the most important PR tool nowadays, and of course one of the major PR tools. If you were wondering why the web is not among the PR tools listed above, here it is. The most important PR Tool nowadays – The Web
Public service activities usually mean contributing money and time to public service. Public service activities – Major PR Toolsįinally, companies can rely on public service activities to improve public goodwill. When these are attractive, distinctive and memorable, they become marketing tools in the form of major PR tools. These materials encompass logos, stationary, brochures, signs, business forms, business cards, buildings, uniforms and company cars and trucks. To create a corporate identity that the public immediately recognises, corporate identity materials can be used. Corporate identity materials – Major PR Tools Audiovisual materials – Major PR ToolsĪudiovisual materials, for instance slide-and-soun programmes, DVDs and, increasingly, online videos are being used more and more as PR tools. These materials include annual reports, brochures, articles, company newsletters and magazines. With the help of written materials, PR people can reach and influence their target markets. Public relations should also involve written materials. Special events can be defined broadly: from news conferences, press tours, grand openings and firework displays to laser light shows, hot air balloon releases, multimedia presentations or educations programmes designed to reach and interest target publics. Special events – Major PR ToolsĪnother tool of public relations is special events. Increasingly, company executives must field questions from the media or give talks at trade associations or sales meetings, and these events can either build, but also hurt the firm’s image. Speeches do also belong to the major PR tools because they can create powerful product and company publicity. Sometimes, news stories occur naturally, as a result of business activities sometimes the PR responsibles may suggest events or activities that would create favourable news about the company. PR professionals find or create favourable news stories about the firm, its products or its people. The most important PR Tool nowadays – The Web News – Major PR Tools
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